A catchy and attractive name can boost up your business. But don't make it obscure. Your business name should explain what you do. When people will easily associate your company name with your business they will easily remember you. Also choose a name that is easy to spell so that people don't have a hard time searching for your company in the web world. Deciding a good name in the beginning makes sense than changing it after you have invested a good deal of money in marketing. Register Your Business: Though it is an online business it is crucial that you register your company. An online company is no way different from an offline company in terms of profit or revenue. So you are obliged to pay taxes for your online business. Requirements can defer depending on the type of business you are into. Ask your local government for the rules and regulations that your business needs to follow.